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How to Rank Higher on Google Organically

Introduction

Ranking higher on Google can be a challenge, but there are ways to improve your position. The key is to understand what Google wants and then work with the search engine’s algorithm to improve your chances of showing up first in people’s search results. In this article we’ll review some of the top tips for increasing your ranking, including picking a keyword, writing content that answers questions people have about your industry and using schema markup to help Google understand your content easier.

Pick a keyword and make sure you have SEO

When it comes to SEO, there are two main things you need to do: pick a keyword and make sure your website is optimized for search engines.

When choosing an appropriate keyword for your business, start by looking at the top organic results for that term in Google’s search results. You want your site to rank as high as possible, and if another website has already taken the top spot, think about how you could improve upon their strategy. If you’re still having trouble getting traction on Google after doing this research, consider changing your focus from optimizing for one specific term (like “SEO”) and instead focus on broader topics related to what makes sense for your business (like “internet marketing”). Once again though, it doesn’t hurt if people are searching specifically for “SEO” since they probably have some sort of knowledge base around that topic already, which means they might be more likely to be interested in reading articles written by experts like yours truly!

Write content that answers questions people have about your industry

To rank higher on Google, you need to write content that answers questions people have about your industry.

  • Use keywords in your content: Search engines use the words in a webpage to determine what it’s about. The more of these keywords you use, the more likely it is that your page will appear when someone searches for those terms.
  • Use the keyword in the title and description of your page: To help search engines understand what kind of information is on each page, include relevant terms within both these areas whenever possible (for example “how do I rank higher on Google?”). This helps users find what they’re looking for while also making sure they’re getting accurate results from their query, and ultimately increasing conversion rates!

Optimize your meta description

Meta descriptions are the snippets of text that Google shows with your search result. They’re also called “snippets” or “rich snippets,” and can make a big difference in how many people click on your website. The meta description should be between 150 and 160 characters long, but it doesn’t matter if you go over this character limit because Google will automatically cut off anything past 160 characters.

You should have unique meta descriptions for every page on your site, even if they’re identical (eg. two versions of an About Us page).

The purpose is to optimize this snippet so that it’s accurate, relevant and concise while also written in simple language (if possible).

Optimize for user intent

As you create content, keep in mind that Google’s search engine will try to determine what the user is looking for. If it’s not clear from the text on your page and its surrounding context, then Google will assume that you don’t have what they’re looking for and won’t rank your site as highly.

To optimize for user intent:

  • Use keywords in titles, meta descriptions and alt tags that match what people are searching for (eg. “best” vs “good”).
  • Use specific terms instead of general ones when possible (eg. “company name” vs “organization”).

Optimize for local search

You can optimize for local search by using the following:

  • Include the correct address in your content.
  • Use the local schema markup.
  • Have a Google My Business listing or add a phone number to your site.

Use schema markup to help Google understand your content easier

Schema markup is a way to tell Google what your content is about. It’s a tool that helps Google understand your content easier, so they can provide more accurate search results for users.

The best way to use schema markup is by adding it as part of the HTML code for each page on your site. You can do this using the Structured Data Markup Helper tool in Google Search Console (formerly known as Webmaster Tools). This tool makes it easy to add structured data directly into your website without having to mess around with any code at all!

A few simple changes can boost your rankings on Google

A few simple changes can boost your rankings on Google.

  • Use keywords in title tags and meta descriptions
  • Optimize for user intent, not just search volume or competition
  • Make sure that your site is mobile friendly (and fast!)
  • Use schema markup to help Google understand what’s on the page

We hope you’ve found this guide helpful. If you’d like to learn more about how to rank higher on Google, check out our blog posts and other resources on the topic.

Photo by Firmbee.com on Unsplash

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