Logo Do’s & Don’ts
Your business logo is a crucial part of your businesses brand. A properly executed logo leads to brand recognition which helps to build your business.
When designing a logo there are some things to keep in mind.
Your logo needs to be easily identifiable
Make sure your logo doesn’t look like a big brand. It’s good to get a panel of trusted people around you, who will be able to give some constructive criticism. One question you can ask is ‘what do you think of when you look at this image?’ If the answer is McDonalds, then you might need to rethink your design.
Your logo needs to represent who your business is
Try and imagine your business as a person. For example, if your business is an antique store then you might visualise it as a sophisticated gentleman in a suit with glasses and a cane or if it is a live streamer, you might see it as an edgy teen/20/30+ year old who plays computer games into the early hours of the morning. You then need to take that vision and make it into a logo.
Check out some of the logos we have designed here.
Choose colours that have contrast
I get it, your favourite colour is mustard (aka baby poo) yellow, but make sure you select at least one non-mustard colour that compliments it as a secondary colour. A good brand will have a few different colours up its sleeve to use in marketing, on its website, on business stationary, etc. These colours are best placed into a style guide so that everyone is uses them and the overall face of the business is consistent. In lieu of a primary & secondary colour you could select a colour scheme, for example ‘neutrals’ or ‘mint and purple pastels’.
Save a scalable logo
When saving your logo as jpg or png make sure that it is saved in various sizes so that the quality remains high and unpixelated for a wide variety of usage.
Save a variety of logos
By this I don’t mean different logos, I mean your logo in different colours and formats. For example, you could have the logo stacked, alongside, full colour, greyscale, secondary colour, with a background, on white, with a transparent background, etc. In other words, make sure your logo is saved in various versions so that you have an option for any occasion.
And finally, if all this sounds too hard, we are happy to design a logo for you! If you know what you would like but don’t have the skills to digitise it we can do that for you as well. Check out our logo design & digitisation packages here.
Photo by Ksenia Chernaya from Pexels