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How to Write SMART Goals

Many people have heard of SMART goals which has been around since the 1980’s. SMART goals are a type of goal setting, using an acronym, that makes goals more achievable.

SMART typically stands for:

Time Sensitive


Your goal should be specific and clear, not abstract. Ask questions like WHAT & WHY?
Example: Imagine you are a new business looking to get more customers. The specific part of your goal could be ‘I am going to increase our customer base by 50 new clients.’


Your goal should include something that is assessable, and can be evaluated. Think of things like quantity, time, cost.
Example: Using the above example, you can measure if your goal has been reached.


In order to create a SMART goal it needs to be achievable otherwise it’s a dream. Ask yourself HOW would this goal be completed.
Example: Consider if you have the resources available to be able to commit to pursuing enough businesses to sign 50 new clients.


Is the goal worthwhile pursing? Will it be beneficial in the long run? Is this the right time?
Example: Is this the right time to be pursuing new clients or would your skills be better focused in developing your businesses products?


If there is no end date or time-frame for your goal it becomes open ended and increases the achievability but does not put any pressure on you to actually complete the tasks involved. Consider what is a realistic time-frame and then include that in the goal.
Example: ‘I am going to increase our customer base by a minimum of 50 new clients within 10 months.’

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